Shamelessly stolen from The 7 Essential Meta Questions of Every Beta:
6. What should our logo and site design look like?
This one is pretty straightforward. Solicit contributions, throw out ideas, post preliminary (or finished) designs, and be supportive and respectful of other people’s ideas and creativity.
We have designers on staff who will actively help come up with site designs but, if an idea stemming from the community stands out as exceptional, we are happy to use it.
Here's one example of how this discussion can unfold.
I would particularly like to get the community's input regarding suggestions for imagery that reflects engineering across all its disciplines. Some comments from Beta icon: Eg or Eng?:
On behalf of all the non-mechanical engineers: "Oy! with the gears already!!!" :-D
Probably for worse, we actually already have two sites that are depicted with gears. Our site for developing things with our API, Stack Apps, uses a simplistic one as you've depicted above. Our site for patent stufferies, Ask Patents, uses a more complexly depicted one.
Ideally, our design will incorporate imagery that's relevant to engineers across the board.